" No nation was ever ruined by trade. " - Poor Richard
Using the pseudonym of "Poor Richard," Benjamin Franklin published his Almanack from 1733 to 1758. The Almanack was hugely popular in American colonies, selling about 10,000 copies per year. Its contant varied, including not only many franklin aphorisms that becoma famous but also calenders, weather forecasts, astronomical information, and astrological data. The content had huge economical and cultural impact during those days. Napoleon Bonaparte considered the Almanack significant enough to translate it into Italian.
TOMS Shoes
Usually we hear about companies earning huge chunk of money and then helping society through CSR activities. But rarely do we hear about companies that make helping the society an integral part of their business. One such organization is “TOMS Shoes”.
“For each pair of Toms shoes sold, the company gives one away to a child in need. One for One”
Started by Blake Mycoskie, a former contestant of reality TV’s “The Amazing Race”, the name TOMS is derived from the slogan "Shoes for Tomorrow". The goal behind TOMS shoes is to end poverty in third-world countries through fashion, generosity, and charity.
Anyone can purchase shoes from the company’s website, http://www.tomsshoes.com/
Usually we hear about companies earning huge chunk of money and then helping society through CSR activities. But rarely do we hear about companies that make helping the society an integral part of their business. One such organization is “TOMS Shoes”.
“For each pair of Toms shoes sold, the company gives one away to a child in need. One for One”
Started by Blake Mycoskie, a former contestant of reality TV’s “The Amazing Race”, the name TOMS is derived from the slogan "Shoes for Tomorrow". The goal behind TOMS shoes is to end poverty in third-world countries through fashion, generosity, and charity.
Anyone can purchase shoes from the company’s website, http://www.tomsshoes.com/
TOMS Shoes Advertisement
Mycoskie came up with the idea for TOMS after visiting Argentina and seeing many children without shoes living in villages plagued with poverty. While in Argentina, Mycoskie adopted the style of the traditional light-weight Argentinean shoe called alpargatas, which is the shoe that he modeled TOMS after.
“I created TOMS with a singular mission: to make life more comfortable.” – Mycoskie
TOMS Shoes has recently won the “People’s Design Award”, an award sponsored Target and awarded to the company with the best design as voted by the people.
TOMS Shoe Drop Argentina 2006
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Hey, this is Saurabh Agarwal. This blog is just an attempt to share views and experiences. Don't even try understanding it ;-) Feel free to write to me at saurabh @ goliexpress.com 
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