"Blue Ocean Strategy is a way to make competition irrelevant by creating a leap in value for both the company and its customers"
Red Ocean = The known market space
Blue Ocean = The unknown new market space
- From the international bestseller, ‘Blue Ocean Strategy’ written by INSEAD professors W. Chan Kim and Renée Mauborgne.
Red Ocean = The known market space
Blue Ocean = The unknown new market space
- From the international bestseller, ‘Blue Ocean Strategy’ written by INSEAD professors W. Chan Kim and Renée Mauborgne.
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